Pricing Client Accounting Services WEBCAST
Overview
Understanding how people make buying decisions is key to any successful pricing strategy. By grasping the concepts of how humans make decisions, you can be better equipped to price successfully and increase your profitability. This session will provide a look at behavioral economics, marketing strategy, customer psychology and how these principles should be applied to pricing. This course is ideal for any professional who is interested in being among the leaders in the profession, moving away from the old business model of “We sell time” while embracing the critical success factors of the knowledge economy, will find this presentation stimulating, dynamic, and thought-provoking.
Highlights
Understand how psychology influences your pricing decisions. Learn how behavioral economic effects influence pricing. Comprehend what and how people buy. How to develop and price options. Using the Stan Shih Smile Curve to determine the value of various services.
Prerequisites
None.
Designed For
CPAs, attorneys, financial professionals insurance professionals and enrolled agents.
Objectives
Recognize the First and Second Law of pricing and how they influence your pricing decisions. Identify anchoring and framing effects that influence pricing. Determine your highest value offerings using the Stan Shih Smile Curve
Preparation
None.
Notice
None.
Leader(s):
Leader Bios
Ronald Baker, Baker & Barnett CPAs
Ronald J. Baker is a partner in Baker & Barnett, CPAs, Corte Madera, California, the firm he cofounded in 1988. He is a frequent speaker at CPA events and conferences around the world, and a consultant to CPA firms on implementing Total Quality Service and Value Pricing. He is an instructor with the California CPA Education Foundation and hasauthored five courses for them: How to Build a Successful Practice with Total Quality Services; The Shift From Hourly Billing to Value Pricing; Value Pricing, The Graduate Seminar; You Are What You Charge For: Success in Today’s Emerging Experience Economy; and Alternatives to the Federal Income Tax. He is a graduate of Disney University and author of The Professional’s Guide to Value Pricing, published by Harcourt Professional Publishing.
Non-Member Price $119.00
Member Price $89.00