Cost Accounting, R.I.P.: Cost Accounting Is Opinion, Cash Flow Is Fact WEBCAST
Overview
Organizations often focus on cost accounting data but don’t look at all the factors that influence that data. As a result, vast sums are spent to allocate costs that have nothing to do with cash. Instead, start with value, determine price, and then justify costs that can incur profits. Since you can calculate different costs using the same data, it’s evident that costs do not represent cash. Cost accounting confuses metrics with measurements. Cost accounting is a bad practice because you create and force math and relationships that do not exist. By doing this, you lose touch with your operations. You make meaningless numbers that people consider as gospel when, in reality, they are nothing but opinions. A company needs to start with value and then determine price, which justifies the costs that can be profitably incurred to produce a good or service. It seems obvious to constrain a company with a final price before you incur any costs, yet this practice has yet to be widely followed despite its proven successes. Costs are undoubtedly essential, but the crucial distinction is when they are viewed and what measures to use.
Highlights
Modeling cash flow and capacity. Adaptive capacity model. Segall’s Law.
Prerequisites
None.
Designed For
Accounting and financial professionals.
Objectives
Identify why modeling cash flow and capacity is superior to cost accounting. Recognize the Adaptive Capacity Model. Determine the difference between metrics and measurements. Recognize Segall’s Law: A person with one watch knows what time it is; a person with two watches is never quite sure.
Preparation
None.
Notice
None.
Leader(s):
Leader Bios
Ronald Baker, Baker & Barnett CPAs
Ronald J. Baker is a partner in Baker & Barnett, CPAs, Corte Madera, California, the firm he cofounded in 1988. He is a frequent speaker at CPA events and conferences around the world, and a consultant to CPA firms on implementing Total Quality Service and Value Pricing. He is an instructor with the California CPA Education Foundation and hasauthored five courses for them: How to Build a Successful Practice with Total Quality Services; The Shift From Hourly Billing to Value Pricing; Value Pricing, The Graduate Seminar; You Are What You Charge For: Success in Today’s Emerging Experience Economy; and Alternatives to the Federal Income Tax. He is a graduate of Disney University and author of The Professional’s Guide to Value Pricing, published by Harcourt Professional Publishing.
Non-Member Price $209.00
Member Price $159.00